Force Motors Limited is an Indian automobile manufacturer based in Pune, Maharashtra. The company started operations in 1958 and has built a strong name in commercial vehicles and utility vehicles. Force Motors is best known among private buyers for the Gurkha, a rugged off-road SUV designed for tough terrain. Its commercial range includes the Traveler, Trax and Urbania, which are used for passenger and business transport. Force Motors also develops and manufactures engines, aggregates and vehicles for several applications in India and international markets.
Interesting Facts
- Force Motors started operations in 1958 and has more than six decades of experience in vehicle manufacturing.
- The company manufactures the Mercedes-Benz OM616-derived engine family in India and has also supplied engines and components to global automotive companies.
- The Gurkha is Force Motors’ best-known lifestyle SUV and is designed with features such as four-wheel drive, high ground clearance and a low-range transfer case.
Attribute | Details |
Price Range | ₹16.75 lakh onwards* |
Key Models | Gurkha, Gurkha 5-Door, Urbania, Traveller and Trax |
Fuel Options | Diesel |
Most Affordable SUV | Force Gurkha |
Body Styles | SUV, Van and Utility Vehicle |
Headquarters | Pune, Maharashtra |
Established | 1958 |
Best-Known SUV | Force Gurkha |
Manufacturing Hubs | Pune, Pithampur and Chennai |
Main Focus | Utility vehicles, commercial vehicles and SUVs |
International Presence | Export markets across Asia, Africa and Latin America |
*Prices vary by model, variant, city and applicable updates.
Force Motors Sales History
Force Motors operates in a different part of the Indian automotive market compared with brands such as Maruti Suzuki, Hyundai or Tata Motors. Its business is largely driven by commercial vehicles, vans and utility vehicles rather than conventional passenger cars. The Traveler remains an important product for passenger transport, while the Gurkha gives the company a presence in the lifestyle SUV segment. The company has also continued expanding its Urbania range for premium people-moving applications.
Force Motors Cars by Segment
SUVs: The Gurkha is Force Motors’ main lifestyle SUV. It is available in three-door and five-door versions and is aimed at buyers looking for a rugged vehicle with genuine off-road ability.
Vans: The Urbania is a premium van designed for passenger movement. It offers multiple seating configurations and focuses more on comfort and road-going refinement than traditional commercial vans.
Passenger Utility Vehicles: The Traveler is available in several seating configurations and is widely used for staff transport, tourism, and passenger movement. It is designed mainly as a practical people carrier.
Commercial Vehicles: Force Motors also offers the Trax range, which is designed for commercial and rural applications. Depending on the version, it can be used for passenger or goods transportation.
Force Motors Car Price Range in India
Force Motors’ passenger-oriented range starts with the Gurkha, which is positioned as a premium off-road SUV. The Urbania and larger commercial vehicles sit higher in the range depending on their seating configuration and specifications. Since Force Motors sells several utility and commercial vehicles, prices can vary significantly between variants.
For private buyers, the Gurkha is the main Force Motors model to consider, while the Urbania and Traveler are more focused on passenger transport and commercial use.
All Force Motors Car Prices in India
Model | Ex-Showroom Price |
Force Gurkha 3-Door | ₹16.75 – 18.00 Lakh* |
Force Gurkha 5-Door | ₹18.00 – 20.00 Lakh* |
Force Traveller | ₹15.00 – 35.00 Lakh* |
Force Urbania | ₹29.90 – 40.00 Lakh* |
Force Trax | ₹14.00 – 20.00 Lakh* |
Note: Prices are indicative ex-showroom figures and can vary by seating configuration, variant, city and applicable updates. Force Motors’ commercial vehicles are often priced differently depending on the exact body and seating configuration.
Force Motors Manufacturing in India
Force Motors has manufacturing operations in Pune and Pithampur, while its engine and vehicle production activities support both domestic and export markets. The company’s manufacturing capabilities cover engines, utility vehicles, commercial vehicles and passenger vehicles. Force Motors also has a manufacturing facility in Chennai associated with its engine operations and supplies powertrains for different automotive applications.
